In one sentence
Share of Model measures whether the model names and describes a company accurately when it answers.
How is Share of Model different from share of voice?
Share of voice measures visibility in channels. Share of Model measures representation inside answers, where the audience may never see the source list that shaped the response.
Why does accuracy matter as much as frequency?
Being named by a model is not enough. If the answer misstates the position, proof, category, or audience, visibility becomes a liability instead of an advantage.
What improves Share of Model?
A company improves Share of Model by making its position clear, backing it with evidence, and earning corroboration from sources the model is likely to trust.
Why it matters
- Search visibility does not guarantee answer visibility; a model may answer without sending the user to a source.
- Frequency without accuracy can hurt a company when the answer repeats the wrong claim.